Simplicity and power intersect as we explore seven gems from Dale Carnegie.
This broadcast has been on my mind since day one. What an honor it is to uncork six of my favorite principles from the Dale Carnegie library. Number seven is brought compliments of Rick Diana from Trinitas Talent Management. Thank you Mr. Carnegie!
DONNA ABATE POTTER INTERVIEW.
Encouragement and relatability are tucked inside this interview about daily life intersecting with entrepreneurship.
The special event podcast features a candid discussion with an inventor, solopreneur, wife and mother. Donna Abate Potter unwraps the story behind the story of launching Fusion Gates. From vision to starting up, Donna highlights the successes and challenges of product development, business ownership, manufacturing and managing her internal engine. This adventure has something for everyone. We sincerely hope you enjoy this authentic, inspirational, endearing and uplifting story about life.
LOST IN THE SHUFFLE - Artist: Steely Dan
TRACK: "Dirty Work"
In our book, we refer to Tool #169 as C-COM. This is easy, quick, effective and much appreciated by all recipients.
We unpack this jim-dandy concept that is usually one, two or three sentences in length. Over the years I have received dozens upon dozens of thank you notes from C-COM recipients. Join me as I share the benefits of sending these crowd pleasers.
LOST IN THE SHUFFLE - Artist: Hot Tuna
TRACK: "Free Rein"
Decades of conditioning has molded a new consumer. The ho-hum era of service is alive, and many of us just accept it. Numbness is the new glaze that coats customer expectations.
Our plea is for companies to embrace growth by running the opposite direction. Deep down, underneath those apathetic exteriors, good Repeat and Referral customers are waiting to be shocked with professional, timely and respectful service. They want it. They will pay for it. Avoid SWIICFU and create an allegiance of smiling customers.
LOST IN THE SHUFFLE - Artist: Joe Perry Project
TRACK: "Let The Music Do The Talking"
WINNING THE MIDDLE.
This continuation broadcast (part B of episode #19) explores ways to “Win the Middle” with professionalism.
The “Middle” business sector contains the most opportunity for small business success. This show identifies and highlights how solopreneurs, entrepreneurs and risk takers can avoid either/or customer perceptions and capitalize on professionalism.
LOST IN THE SHUFFLE - Artist: Deep Purple
TRACK: "Rat Bat Blues"
LOST IT ALL...almost.
Part one of this two-part episode sets the stage for discussing the “Business Middle.”
In baseball the best run producers are called the “heart”, the “meat” or the “middle” of the lineup. Every team focuses on this to win championships. Businesses also need to successfully address this center mass. Episode 19 unveils the adventure this author/podcaster experienced on his way to understanding the vital significance of the “Business Middle.”
LOST IN THE SHUFFLE - Artist: The Allman Brothers Band
JUST MARRIED (9 minutes).
Imagine EXPECTATIONS and PROCEDURES bonding? Tool # 115 is all about this matrimony. Turn your claims into deliverables by gluing them together.
LOST IN THE SHUFFLE - Artist: Robin Trower
Track: "The Fool & Me"
THE MAGNIFICENT SEVEN (10 minutes).
Evidence D-E-F-E-A-T-S Disbeleif. Wow! This was one of the most beneficial things I learned in my career. Thank you Lanier Business Products. Time to pay it forward.
LOST IN THE SHUFFLE - Artist: America
Track: "California Revisited"
HERE LIES...? (11 minutes)
The way you do business creates impressions used by customers to describe you. What legacy are you building?
How will you be remembered by customers and collegues after you hang up your cleats? What is your hallmark?
LOST IN THE SHUFFLE - Artist: Matthew Sweet
ESTABLISH, DISPERSE & EXCEED. (11 minutes)
Just like the picture of the entree in the menu, consumers love to know what they are getting in exchange for their decision to buy.
In this broadcast we address expectations and share tools that are foundational to exceeding stated and defined customer expectations.
LOST IN THE SHUFFLE - Artist: Beck Bogert & Appice
RED CARPET ROYALTY (11 minutes).
Life is filled with unavoidable change. Few of us like it, some of us hate it, but all of us deal with it. Embracing change in our businesses is a necessity for improvement.
To elevate business performance, just like on the athletic field, we must roll out the royal, red carpet for change. Let’s unpack Tool #234 and talk some shop!
LOST IN THE SHUFFLE - Artist: Rory Gallagher
Track: "Walk On Hot Coals"
MY FAVORITE ST. LOUIS CARDINAL (9 minutes).
Bob Gibson? Stan Musial? Albert Pujols? Lou Brock? None of the above. My guess is that only one or two dozen St. Louis Cardinal Fans know about this man.
How did a player with a lifetime .202 average have such a profound effect on tens of thousands of business people? Please tune in for ten minutes and find out how he can help your business in 2020!
LOST IN THE SHUFFLE - Artist: Rare Earth
Track: "Born To Wander"
TRIANGULAR (20 minutes).
A powerful workshop on what happens when follow through is not conducted.
Businesses continue to disappear when the rubber needs to meet the road. How many times have you been disappointed with poor follow-through on personal purchases? Watch what happens when we connect t6he dots to Silent Business Killer Strikes. Yikes! Let’s get triangular and take the 3Y Challenge together!
LOST IN THE SHUFFLE - Artist: Dave Clark 5
Track: "Best Days Work"
INTERVIEW: GARRETT ATKINS / CEO OF VIE MEDIA (41 minutes).
We sit down with the CEO of Vie Media, 27 year old Garrett Atkins.
From his Eureka, MO roots, to the fast-paced universe of digital marketing and branding, Garrett shares his story. Engaging, articulate, successful and entertaining, this young St. Louis Titan provides insight on his journey and unveils what makes him tick.
LOST IN THE SHUFFLE - Artist: The Ink Spots
Track: "I Don't Want To Set The World On Fire" Released: 1941
TOOL #202 (9 minutes).
MONEY…MONEY…MONEY! We want you to keep your hard-earned MONEY, so we spend some time discussing the necessary awareness of margin erosion.
Convinced this is a huge wrecking ball for many small operations, we encourage monitoring, measuring and analyzing your financial performance metrics. We keep the show light and on the surface.
LOST IN THE SHUFFLE - Artist: Traffic
Track: "You Can All Join In"
TOOL #164 (10 minutes).
Answer 100% of the inquiries you receive.
Our first excerpt from the COMMUNICATION drawer, we explore the importance of not letting any customer communication go unanswered. Whether it is by phone, via text or in email, learn to bounce back a volley to demonstrate exceptional customer-focus.
LOST IN THE SHUFFLE - Artist: Darlene Love
Track: "Christmas (Baby Please Come Home)"
SILENT BUSINESS KILLERS (9 minutes).
We introduce the secret sauce of our book and podcasts.
We roll up our sleeves and dig deep in the dirt to plant this seed. A profound 1988 magazine article changed my perspective on how to make customers happy. Decades of fascination with these unshakeable truths, I do my best to educate and inform listeners on the most powerful enemies of any business
LOST IN THE SHUFFLE - Artist: Third Day
JERSEY SPEAKOLOGY AND THE TEN LITTLE FIXITS (20 minutes).
SimpleBiz360® outlines broadcast IMPROVEMENTS while injecting a little goofiness.
This broadcast identifies ten targeted changes to create a better listening and viewing experience. In addition, we have some fun with New Jersey terminolgy. Lastly, we announce four 2020 guest interviews and roll out our weekly "Lost In The Shuffle" Rock and Roll segment.
LOST IN THE SHUFFLE - Artist: John Mayall
Track: "Room To Move"
TOOL #138 (9 minutes).
We open up the valve on getting to the customer before they get to you.
We grab onto this SERVICE tool and unwrap an approach that few businesses ever discuss. We leave you scratching your head about all the proactive enhancements you can adopt. Once polished, this “diamond in the rough” will keep customers returning and referrals rolling in.
TOOL #95 (9 minutes).
The bones of this show is creating step-by-step order entry processes.
We slide into the PROCEDURE tool drawer to crank these gears into motion. Too much money is lost by businesses due to random order entry processes. Sloppy order entry procedures invite problems, create issue resolution backpedaling and drive customers to other vendors. We give you some useful information that help you retain profitability and customers.
TOOL #63 (16 minutes).
We review the relevance of demonstrating respect for the time of the customer.
We crack open our CUSTOMER tool drawer and unveil a necessity in growing your business. Time is money, and clients don’t want to have their precious time wasted. At the end of this short session, our hope is that we inspire you to make “doing business” easier and faster for your customers.
TOOL #29 (10 minutes).
We discuss the importance of operating with integrity.
In this episode we open our CORE tool drawer and flush out a vital customer-pleasing quality. There are many aspects to integrity. We do our best to highlight the importance of this concept and encourage listeners to endorse, and utilize this business gem.
TOOL #1 (11 minutes).
How do we dtermine what customers want?
In this episode we unpack a bedrock concept from our EXPECTATIONS tool drawer. To create customer-pleasing results, business owners are encouraged to see transactions from a client-perspective.
KICKOFF (24 minutes).
In this episode we explain our concepts and answer the following questions:
· What is SimpleBiz360®?
· How does SimpleBiz360® work?
· Why did I create SimpleBiz360®?
· Who is Jeff Mason?
· Why listen to my podcasts?