S1 | E1-E52

SUN. DIRT. WATER.

Want to improve customer satisfaction starting right now? Spend 8-minutes with us to learn from plants and bananas. 

LOST IN THE SHUFFLE

ARTIST: Blur

TRACK: "There's No Other Way"

RELEASED: 1991 

THE HIGH COST OF PUSH-PULL

Consider spending ten minutes examining business interactions from the customer perspective. This show is a small and inexpensive insurance policy that protects your investment of time, money and effort.

LOST IN THE SHUFFLE

ARTIST: Van Halen

TRACK: "Push Comes To Shove"

RELEASED: 1981

STAND IN THE GAP FOR THE VOICELESS

Scared, lonely and isolated, these speechless human lives need O.U.R. assistance. Spend six minutes to hear about the helpless. We can all become agents of change and stand on the gap for those who need hope, rescue and freedom.

LOST IN THE SHUFFLE

ARTIST: O.U.R. Ambassador Team

TRACK: "Rescue"

RELEASED: 2020

HEY!

So many Americans have the same name. Is it funny or sad? We all have names. Let’s relearn how to say them! If you want to knock out some of your competition, and get more customer to begin liking you, then let’s retire the laziest greeting in our vocabulary. Hey…I’m also guilty of this. Let’s dive into this together!

LOST IN THE SHUFFLE

ARTIST: Santana

TRACK: "Hope You're Feeling Better"

RELEASED: 1970

CARRYING SYSTEMS

We take a page out of long-distance backpackers who recognize the value of proper weight distribution. We combine the notions of deep “THINKING” and “PROCEDURES” to create business tools that make customers happy and bank accounts healthy. 

LOST IN THE SHUFFLE

ARTIST: Peter Frampton

TRACK: "Jumping Jack Flash"

RELEASED: 1976

"SHRIMP ON THE BARBIE" 

The Gordon Manzione Interview 

Australia, New Jersey, business, food, music and a little reminiscing are cooked up in this summer interview.  High School classmates reunite for an entertaining show beaming from Campbelltown in New South Wales. Grab your favorite beverage, kick your feet up and enjoy this long-distance conversation with the “G MAN.”

LOST IN THE SHUFFLE

ARTIST: Guess Who

TRACK: "Clap For The Wolfman"

RELEASED: 1974

INGREDIENTS

Did you ever forget to ask that all important question?

We do a light and goofy episode that attempts to give you a ten-minute break from the harshness of our world! My wife and I celebrate our 37th anniversary on August 6th, 2020. Every year this day reminds me about the extraordinary gift God gave me with Monica. It also reminds me of the biggest question I forgot to ask!

LOST IN THE SHUFFLE

ARTIST: Joe Cocker

TRACK: "You Are So Beautiful"

RELEASED: 1974

TAKEAWAY TONIC

Are you benefiting from "LESSONS LEARNED" during an average business day? 

Processing business events as teachable moments will build operational strength and bank accounts. We keep things breezy and light as we mix a cool summer drink sure to invigorate you and quench your thirst. 

LOST IN THE SHUFFLE

ARTIST: Dave Mason

TRACK: "Split Coconut"

RELEASED: 1975

THE KELLY JOHNSON INTERVIEW

I was a guest on Kelly's E39 podcast (the Daily Grind). Today I get to return the favor on E40 of our show. We will cover life, business, tennis, running, Wisconsin, podcasting and discussing her foundation.  

LOST IN THE SHUFFLE

ARTIST: Made Violent

TRACK: "My Friends"

RELEASED: 2020

QIQO

Quality is an overworked word in business. QIQO is underworked.

Best practice apparel manufacturing developed my muscle memory for exceptional customer satisfaction and high profit retention. “TECH PACKS” are a reliable way to ensure that detailed production specifications deliver consistency and excellence. Quality-In-Quality-Out (QIQO) is a catchy acronym that makes customers smile!  

LOST IN THE SHUFFLE

ARTIST: Katrina & The Waves

TRACK: "Walking On Sunshine"

RELEASED: 1985 (USA)

STREAKING

Fast and furious flurries of activity followed by crickets. Sound familiar?

The rhythm of good business is steep with timely customer care. Consumers become agitated when bursts of energetic service abruptly turn into strange disappearances. This “STREAKING” rolls out the red carpet for the Silent Business Killers (SBKs). We unpack this and make some corrective suggestions in a short, fast-paced show. 

LOST IN THE SHUFFLE

ARTIST: Janis Joplin

TRACK:  "Bye, Bye Baby"

RELEASED: 1967

RECIPROCATING

Do you boomerang a human-interest question with a like-minded question?  

Once considered a basic human relation skill, verbal reciprocation is fading away in life and business. Demonstrating authentic interest in your customers can aid in boosting repeat and referral rates. We encourage you to go a little “old school” with us as we unpack this dying art. Happy July 4th.

LOST IN THE SHUFFLE

ARTIST: Boston

TRACK: "Star Spangled Banner"

RELEASED: 1997

DELIVERING BAD NEWS

How do we communicate the rough stuff in business?

Spinning, fudging, blame shifting, and crafty communication are often the defaults used by businesses. Where does truth fit in? We explore this entire ball of wax in a quick podcast.

LOST IN THE SHUFFLE

ARTIST: The Knickerbockers

TRACK:  "Lies"

RELEASED: 1965

ADAM MASON INTERVIEW

Entrepreneurship 101. Join us for an engaging story from an entertaining and articulate solopreneur.

From winning a college scholarship, to being kicked out of school, the Adam Mason story is a fun one. Determined to be an achiever, this story of redemption follows Adam as he finishes school, leans into photography, forms a successful company, launches a podcast and shifts gears with the COVID-19 pandemic.  

LOST IN THE SHUFFLE

ARTIST: Rick Derringer

TRACK:  "Real American"

RELEASED: 1987

ENTREPRENEUR UPTICK

Ready! Set! Go! Hundreds of thousands of new business ventures will mushroom in the wake of the pandemic shutdown. 

Excitement, hard work, passion and creativity will be the bedrock of these solopreneurs. We deliver 10 “CORNERSTONE CONCEPTS” that can greatly assist these courageous professionals in operating customer-pleasing enterprises. We hope it helps!

LOST IN THE SHUFFLE

ARTIST: Three Crosses

TRACK: "Maggie's Prayer"

RELEASED: 1998

REMOTE WORKING  

The USA economic engine is beginning to show signs of life. As we proceed with restarting, huge percentages of workers will be asked to operate from their own homes. New challenges and wonderful benefits will arise from this marketplace shift. 

New “INDIVIDUAL RESPONSIBILITIES” will be a vital component of transitioning to working from the family residence. This broadcast delivers 12 points to be considered when working from your apartment, condo, townhome or house. We hope it helps!

LOST IN THE SHUFFLE

ARTIST: Dr. Hook & The Medicine Show

TRACK: "Sylvia's Mother"

RELEASED: 1971

 INTERVIEW TIPS

Designed for video sharing, we deliver 22 interview tips for those 41 million Americans left jobless in the wake of the pandemic shutdown. 

Once the economy restarts, reentry into the workforce will be highly competitive. Job applicants will far outweigh job opportunities. “INTERVIEWING SKILLS” will be a vital component in securing employment. This podcast is our gift to all those people unemployed. We hope it helps!

LOST IN THE SHUFFLE

ARTIST: Bruce Springsteen

TRACK: "The E Street Shuffle"

RELEASED: 1973

RESUME TIPS

Designed for video sharing, we deliver 18 resume tips for those 39 million Americans left jobless in the wake of the pandemic shutdown. 

Once the economy restarts, reentry into the workforce will be highly competitive. Job applicants will far outweigh job opportunities. The effectiveness of the “RESUME” will be a vital component in securing employment. This podcast is our gift to all those people unemployed. We hope it helps!

LOST IN THE SHUFFLE

ARTIST:   Southside Johnny & The Asbury Jukes

TRACK: "You Mean So Much To Me"

RELEASED: 1976

REENTRY. REMOTE. REBUILD.

Travel with us as we discuss and prepare for a business landscape that will necessarily change in our post-pandemic world.

Competition for new jobs will be ferocious. Companies will shutter cubicle concourses and fuel remote working. Large numbers of solopreneurs will bravely rise from the ashes of the 33 million people who are now unemployed. We kick-off five episodes that deliver help with preparation, tools and solid foundations for reentry, working from home and starting new ventures.

LOST IN THE SHUFFLE - Artist: Bon Jovi

TRACK: "Who Says You Can't Go Home"

Released: 2006

DESKTOP DISRUPTION

Want to shake things up and shock customers? Take this ten-minute ride with us as we travel a high mountain road in search of disruption. The destination will be a welcomed surprise for you and your customers. 

LOST IN THE SHUFFLE - Artist: Triumvirat

TRACK: Spartacus

Released: 1975

ATMOSPHERICS

Do we provide goods and services to customers, or do we provide customers with goods and services? Taking a page from one of the biggest brands in the world, this episode addresses the “what” versus the “how.” Join us as we explore catching the right “go to market” bus that hits all the stops and delivers what customers want. 

LOST IN THE SHUFFLE - Artist: Guess Who

TRACK:  "Bus Rider"

Released: 1970

MARATHONS & BUSINESS TAKEAWAYS

After 40 years of running, and 35,000 miles on my legs, I take a fun look at what business advice is tucked inside the preparation and running of marathons. 

Three of my 26.2-mile adventures were wonderful because I planned well. The other three went haywire as I slammed into the proverbial wall. Join us for a broadcast that covers planning intentionality, delayed gratification, perseverance, reward and safety tools. 

LOST IN THE SHUFFLE - Artist: The Myddle Class

TRACK: "Free As The Wind"

Released: 1965

THE UNEXPECTED CONDITIONS GROOMING UNPRECEDENTED LEADERS

Our educational system has never navigated anything like Covid-19. How will these current events shape our future?

Approximately five million college seniors must process the remainder of their academic experience differently than any previous group. Jessica Chamberlain (Stockton University) peels back the onion on the effects of the pandemic with the graduating class of 2020. This articulate student delivers a respectful, mature and insightful perspective on the collegiate climate and how these conditions will shape the young leaders of tomorrow.

LOST IN THE SHUFFLE - Artist: George Thorogood and the Destroyers

TRACK: "Ride on Josephine"

Released: 1977

CARNEGIEISMS

Simplicity and power intersect as we explore seven gems from Dale Carnegie. This broadcast has been on my mind since day one. What an honor it is to uncork six of my favorite principles from the Dale Carnegie library. Number seven is brought compliments of Rick Diana from Trinitas Talent Management. Thank you, Mr. Carnegie.

LOST IN THE SHUFFLE - Artist: Jethro Tull

TRACK:  "The Whistler"

Released: 1975 

ACCELERATING YOUR SALES PIPELINE IN THE MIDST OF UNCERTAINTY.

Steve Gielda, Co-Founder of Ignite Selling, Inc. discusses their new virtual platform to assist organizations with navigating the post-Pandemic sales world. 

Steve unpacks key strategic sales tools modified for the “New Normal” world of selling and buying. Reacting very quickly to the challenges associated with quarantined life, Ignite Selling designed and released a cutting-edge sales program. The Virtual Strategic Planning Simulation (VSPS) is designed to assist leadership and sales teams with maintaining focus on quarterly goals and objectives during these uncertain times. SimpleBiz360® is excited to help spread the news about VSPS and the April 6, 2020, launch. 

LOST IN THE SHUFFLE - Artist: Anderson East

TRACK:  "Satisfy Me"

Released: 2015

DONNA ABATE POTTER INTERVIEW.

Encouragement and relatability are tucked inside this interview about daily life intersecting with entrepreneurship. 

The special event podcast features a candid discussion with an inventor, solopreneur, wife and mother. Donna Abate Potter unwraps the story behind the story of launching Fusion Gates. From vision to starting up, Donna highlights the successes and challenges of product development, business ownership, manufacturing and managing her internal engine. This adventure has something for everyone. We sincerely hope you enjoy this authentic, inspirational, endearing and uplifting story about life.

LOST IN THE SHUFFLE - Artist: Steely Dan

TRACK: "Dirty Work"

Released: 1972

COURTESY COMMUNICATION.

In our book, we refer to Tool #169 as C-COM. This is easy, quick, effective and much appreciated by all recipients. 

We unpack this jim-dandy concept that is usually one, two or three sentences in length. Over the years I have received dozens upon dozens of thank you notes from C-COM recipients. Join me as I share the benefits of sending these crowd pleasers.

LOST IN THE SHUFFLE - Artist: Hot Tuna

TRACK: "Free  Rein"

Released: 1975

AVOID SWIICFU.

Decades of conditioning has molded a new consumer. The ho-hum era of service is alive, and many of us just accept it. Numbness is the new glaze that coats customer expectations. 

Our plea is for companies to embrace growth by running the opposite direction. Deep down, underneath those apathetic exteriors, good Repeat and Referral customers are waiting to be shocked with professional, timely and respectful service. They want it. They will pay for it. Avoid SWIICFU and create an allegiance of smiling customers.

LOST IN THE SHUFFLE - Artist: Joe Perry Project

TRACK: "Let The Music Do The Talking"

Released: 1980

WINNING THE MIDDLE.

This continuation broadcast (part B of episode #19) explores ways to “Win the Middle” with professionalism.

The “Middle” business sector contains the most opportunity for small business success. This show identifies and highlights how solopreneurs, entrepreneurs and risk takers can avoid either/or customer perceptions and capitalize on professionalism.

LOST IN THE SHUFFLE - Artist: Deep Purple

TRACK: "Rat Bat Blues"

Released: 1973

LOST IT ALL...almost.

Part one of this two-part episode sets the stage for discussing the “Business Middle.”

In baseball the best run producers are called the “heart”, the “meat” or the “middle” of the lineup. Every team focuses on this to win championships. Businesses also need to successfully address this center mass. Episode 19 unveils the adventure this author/podcaster experienced on his way to understanding the vital significance of the “Business Middle.” 

LOST IN THE SHUFFLE - Artist: The Allman Brothers Band

TRACK: "Dreams" 

Released: 1969

TIMELESS BUSINESS TOOL #29

We discuss the importance of operating with integrity.  

In this episode we open our CORE tool drawer and flush out a vital customer-pleasing quality. There are many aspects to integrity. We do our best to highlight the importance of this concept and encourage listeners to endorse, and utilize this business gem.  

TIMELESS BUSINESS TOOL #1

We explore what it means to determine what customers want.  In this episode we unpack a bedrock concept from our EXPECTATIONS tool drawer. To create customer-pleasing results, business owners are encouraged to see transactions from a client- perspective. 

KICKOFF EPISODE

We explain our concepts to pave the way for future podcasts.  In this episode we answer the following questions: 

1) What is SimpleBiz360™?

2) How does SimpleBiz360™ work?

3) Why did Jeff Mason create SimpleBiz360™?

4) Who is Jeff Mason, and why listen to my podcasts?